Key Success of Kfc - 842 Words

____________________________________________________________ _________ B200A TMA Fall 2011 ____________________________________________________________ _________ Case: KFC in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts include: †¢ In China, KFCs strategy was to be part of the local community, not be seen as a foreign presence. †¢ China division chairman and CEO Sam Su combined the best ideas from the US fast-food model and adapted them to serve the needs of the†¦show more content†¦(100 Marks) NOTES TO STUDENTS Cut-off date: Submit this assignment no later than 6 December, 2011. Word count: 1500 words (plus or minus 10%). Referencing: You must acknowledge all your sources of information using full Harvard Style Referencing (in-text referencing plus list of references at the end). Use E-library: to get journal articles on the topic (using Emerald or EBSCO). Use at least 2 or 3 articles. Plagiarism: It is very important to use your own words, Plagiarism will lead to a significant loss of marks. Extensive plagiarism could mean that you failed your TMA. Plagiarism means copying from internet, from unreferenced sources, from other students’ TMAs or any other source. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Answering: Your response to the question should take the form of a full essay format divided into a number of paragraphs with introduction and conclusion without subheadings and bullet points. Use B200 ‘reader one’ chapters (Environments), the above case, and E-Library. This TMA is 20% of B200A Grade. Essay Guidance: * Discuss concepts that you have learned from B200 module 1: Environments. Discuss also the case given in this TMA. * Review the chapters learning outcomes in the B200 study guide, module one. * PlanShow MoreRelatedCase Study - Kfc China Strategies1303 Words   |  6 PagesCase Study 1 Introduction Since KFC opened the first outlet in Beijing in 1987, the fast-food giant has occupied its dominant position in China(Bell and Shelman 2011). As KFC expands rapidly in China, it formulates specific strategy aiming to Chinese customers and accomplishes unprecedented success. Among all the strategies, the localization strategy and the different operation management contribute significantly. While analyzing such strategies, benefits and weakness both emerge and some questionsRead MoreAn Analysis Of Kfc s International Expansion Opportunities Essay1147 Words   |  5 Pages Annotated Case Study Problem Identification Key Decisions Is International expansion the most effective way to see a positive result in the company’s performance? Develop a Business strategy that accounts the statistics of China’s major surroundings cities Key Issues Is China the best option to expand into? Where in the country would be the most beneficial to expand into? Is International expansion worth the risk? Many other competitors to KFC are already present in China. Controlling how ChinaRead MoreKfc - the Best Fast-Food Restaurant1114 Words   |  5 PagesXuà ¢n Luà ¢n: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territoriesRead MoreKey Success Factors of fast food Essays785 Words   |  4 Pagesï » ¿Key Success Factors of fast food Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fastRead MoreHow Kentucky Fried Chicken ( Kfc ) Uses Its Uniqueness As A Completive Advantage Against Its Rivals1610 Words   |  7 PagesThis paper will analyze how Kentucky Fried Chicken (KFC) uses its uniqueness as a completive advantage against its rivals. One of the major models of analyzing a firm’s competitive advantage is Michael Porter’s three generic strategies. Porter called the generic strategies Cost Leadership†,† Differentiation† and Focus. For each generic strategy, the firm should carry out a SWOT analysis of its strengths and weaknesses, and the opportunities and threats it would face. Also, integrate Porter’s fiveRead MoreWhat Type Of Diversification Is Volkswagen Pursuing?1716 Words   |  7 Pagesstrategy to be successful? Why, or why not? If you consider Porsche’s diversification to be successful, what is the source of Porscheâ €™s success? Yes, I consider this business strategy to be successful. Porsche has always been a growing and successful company. Porsche is enjoying increased sales of different models and in different regions of the world. Porsche’s success it contributed greatly to its continuity and consistency. The company is constantly bringing new and revolutionary ideas that continueRead MoreJob Analysis And Talent Management Essay1422 Words   |  6 Pagesresponsibilities of HRM . Company overview: KFC (the name was originally an initialise for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world s second largest restaurant chain (as measured by sales) after McDonald s, with 18,875 outlets in 118 countries and territories as of December 2013.( This information from official KFC website .) The first KFC opened in New Zealand in 1971 atRead MoreCompare the Quality Management of Mcdonalds Restaurants and Kentucky Fried Chicken1240 Words   |  5 Pagesthat they can then be trusted to use their initiative when solving problems and interacting with clients. Both McDonald and KFC are focus on promoting the quality customer services in order to foster the customer oriented mindset to their staff as company culture. Continuous learning, quality training and staff development are also the key success elements of McDonald and KFC, which both companies put a lot of resource into it. The following paragraphs will elaborate more. - Internal CultureRead MoreBackground of Kentucky Fried Chicken1322 Words   |  6 PagesBackground of Kentucky Fried Chicken(KFC) KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regionalRead MoreKfc Term Paper765 Words   |  4 PagesTHE GROWTH OF KFC IN CHINA Kentucky Fried Chicken (KFC) has achieved another milestone in delivery, the explosive growth in Asian region most particularly in their current trends in China that KFC fried chicken, burger and fries is gaining its way to superstardom. Currently their food store has been enjoying its popularity and outperforming their competition because of this one particular brand the â€Å"Yum Brand† KFC has taken advantage of the Chinese in their preferences and hunger to suit